Press Release


For Immediate Release
First Ever Live Auction!
Women In Distress Partners with in “Bid for WID 2011”Event
July 8th , Ft. Lauderdale - , a premier online auction house partners with Women In Distress of Broward County, Inc. (WID) to host a unique fundraising auction event, “Bid for WID 2011.” Beginning July 8th and ending at midnight on July 15th, the event will include 50+ auction items with 80% of the net proceeds going directly to Women In Distress to help families affected by domestic violence.
“We expect this fundraiser to be a great success for Women In Distress and we’re excited to partner with them. Their cause is a noble one, and we’re glad to be able to help out.” – Rick Scherer, co-founder of
“In addition to raising funds for Women In Distress, we expect the auctions to be a lot of fun for the members. Many of WID’s members haven’t tried this type of auction before – it can get very exciting!” – Cindy, co-founder of is unique because of their strict no “per-bid-fee” policy. Once an auction is unlocked, participants can bid on the item as many times as they’d like without any additional fees. This patent pending system is in direct contrast to the wildly popular and heavily criticized penny auction model of charging for each bid placed. According to Scherer, “It’s more transparent, and fair to our customers. You know what you’re getting into and the hidden fees don’t pile up.”
To help promote the Women In Distress auction, is offering new users one FREE $1 Auction Unlock Key to try out the auctions and become familiar with the bidding process before the “Bid for WID” event. New users can visit to receive their free $1 Auction Unlock Key.
About Women In Distress of Broward County, Inc.
Women In Distress is the only nationally accredited, state-certified, full service domestic violence center serving Broward County. Their mission is to stop domestic violence abuse for everyone through intervention, education and advocacy. For more information on Women In Distress of Broward County or to make a donation, please visit our web site:





1 September, 2010
Coconut Creek, FL


Pulse Auction on September 3, 2010. Consumers always speak and a prudent business should always listen, observe and act upon it. Fellow bidders listened and have simplified the system with checks and balances such as one-time fees paired nicely with a turn-key bidding and purchasing process. "With a unique system for providing the online marketplace with a cost-efficient yet entertaining shopping experience, we are confident consumers will need little more than direction to our venue and try for themselves", commented Rick, serial entrepreneur and Pulse Auction co-founder. "Great bargains are wonderful and the supply of retailers offering such attractively-priced merchandise is plentiful. It's not about another discount auction however. With Pulse, consumers are getting the thrill of the hunt for top tier goods, superb customer service and, more than anything, realistic expectations are established with our flat-rate bidding environment. It has never been done on this scale before, but our market research has pointed us in the direction of lessons adopted from other industries such as banking, shipping services such as Federal Express and others who have dominated their respective marketplaces by minimizing the risk burden of customers and keeping it simple to conduct business".

Pulse Auction is a start-up virtual auction house providing electronics and other consumer staples with a ground-breaking methodology and bidding platform. Its founders are consumers themselves intrigued with the thrill of seeking out great bargains on TVs, telephones, jewelry and other items, but often struggled with the frustration of buying bids and losing auctions. Pulse is the solution to such a problem, and the company aims to attract customers with its straightforward process.